NASCAR Driver Chase Briscoe Joins Forces with Free Bird Southern Spring Water as Brand Ambassador
NASCAR Cup Series driver Chase Briscoe has joined hands with Free Bird, a rapidly growing Southern Spring Water brand with a unique, free-spirited twist. This marks a groundbreaking partnership for Free Bird, as Briscoe will introduce the brand to the thrilling world of motorsports fans, showcasing the water sourced from the majestic Blue Ridge mountains of Georgia.
"I'm thrilled to represent Free Bird at the racetrack and in my daily life," Briscoe expressed. "The brand's packaging and its connection to the Blue Ridge mountains truly embody the American spirit, making it an ideal match for the NASCAR community. It's fantastic to see Free Bird embracing racing, and I'm honored to contribute to their growing relationship with our dedicated fans."
Briscoe is experiencing the pinnacle of his NASCAR Cup Series career. He currently stands in the Round of 8 of the NASCAR Playoffs, vying for a spot in the prestigious Championship 4. This season, Briscoe has achieved two victories and set career-best records in numerous statistical categories, including seven pole awards, 14 top-five finishes, and 18 top-10s.
"We are proud to partner with Chase Briscoe," said Jay Williams, Founder of Free Bird Beverage. "His unwavering determination, authenticity, and passion mirror the essence of Free Bird. This collaboration seamlessly aligns with a driver who consistently delivers and a brand built for those who strive for excellence."
K2 Marketing played a pivotal role in facilitating this partnership, connecting Free Bird Beverage with Briscoe. Ben Kingsfield, Co-Founder of K2 Sports Marketing, emphasized, "Our mission is to unite authentic brands with passionate sports enthusiasts, and this partnership exemplifies that. Free Bird's Southern roots and bold identity resonate with the spirit of NASCAR, and Chase Briscoe embodies that energy both on and off the track."
This collaboration between Chase Briscoe and Free Bird Southern Spring Water is set to create a buzz in the racing world, offering a refreshing take on the intersection of sports and beverage brands.